Benchmarking AdWords – Whoop Whoop
Benchmarking your performance in any marketing activity you do can be extremely eye-opening and we are always looking for benchmarks so we know what results we should be shooting for with our clients campaigns. Unfortunately when it comes to getting in-depth statistics for your Google Adwords PPC activity, it’s not always easy to find industry relevant Adwords Benchmark information. Google reps have consistently recommended aiming for click-through rates of anywhere between 2-5%. But as for what you should consider a good Conversion Rate, well that’s mostly been anyones guess. That is until now!
Thanks to Wordstream and their latest round of data crunching , you now have access to some very useful benchmarking statistics to help you decide how well you’re really doing! Rather than having to rely on the assurances of your provider or your Marketing Manager.
For example did you know that, according to Wordstream, the average cost per click (CPC) during for an Advert on Google Search is just $0.53 in the current Q3 2012. A decrease of 16.5% since Q2 2012.