When we take on a new client for Google Adwords, one of the first things we need to do is talk them through how to add/set up their billing details into the system, ready for when the account goes live. This blog post is a basic step by step ... Read More
Category: Google Adwords
Benchmarking AdWords - Whoop Whoop
Benchmarking your performance in any marketing activity you do can be extremely eye-opening and we are always looking for benchmarks so we know what results we should be shooting for with our clients campaigns. Unfortunately when it comes to getting in-depth statistics for your ... Read More
Connecting your Google Analytics account to your AdWords account has been around for quite some time, but just recently Google announced it will be possible to use your Google Analytics data right inside AdWords.This data can be enabled as new columns, from the Campaigns or AdGroups tab and includes things ... Read More
In late October, Google (very quietly) announced a change to its Ad Rank algorithm, one which could impact many small businesses if they don't understand it properly.
So why would Google make this change? And how could it affect the typical small business owner? Let’s ... Read More