Connecting your Google Analytics account to your AdWords account has been around for quite some time, but just recently Google announced it will be possible to use your Google Analytics data right inside AdWords.This data can be enabled as new columns, from the Campaigns or AdGroups tab and includes things ... Read More
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By 2016, it is estimated that close to a billion consumers will be using mobile devices only (no laptop, no desktop). And many, many others will be using their mobile devices more often than their other devices. For small businesses, this means that maintaining a mobile presence is highly important, ... Read More
In late October, Google (very quietly) announced a change to its Ad Rank algorithm, one which could impact many small businesses if they don't understand it properly.
So why would Google make this change? And how could it affect the typical small business owner? Let’s ... Read More